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TIM’s Cautious AI Monetization Strategy Aims to Avoid ‘Unlimited WhatsApp Error’

Brazilian telecom TIM S.A. is delaying AI-integrated mobile plans to protect ARPU, avoiding the profitability pitfalls seen after the 'unlimited WhatsApp' shift.

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TIM’s Cautious AI Monetization Strategy Aims to Avoid ‘Unlimited WhatsApp Error’
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Brazilian telecom TIM S.A. is delaying AI-integrated mobile plans to protect ARPU, avoiding the profitability pitfalls seen after the 'unlimited WhatsApp' shift.

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