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Magazine Luiza Escalates Delivery War, Asking Brazil’s Antitrust Regulator to Halt iFood Exclusivity in Smaller Cities

Magazine Luiza's subsidiary, aiqfome, filed a formal complaint with Brazil's antitrust regulator CADE, arguing that a 2023 agreement on iFood's exclusivity contracts fails to protect competition in the country's mid-sized and smaller cities.

By Raj Patel

Published
Magazine Luiza Escalates Delivery War, Asking Brazil’s Antitrust Regulator to Halt iFood Exclusivity in Smaller Cities
Illustration — BRZ.news

Magazine Luiza's subsidiary, aiqfome, filed a formal complaint with Brazil's antitrust regulator CADE, arguing that a 2023 agreement on iFood's exclusivity contracts fails to protect competition in the country's mid-sized and smaller cities.

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