Bradesco’s Inovabra Launches PRIA to Accelerate AI Startups
Bradesco's innovation hub, Inovabra, has launched the PRIA accelerator program to develop up to 30 early-stage AI startups in Brazil.
Inovabra, the dedicated innovation hub of Brazilian banking giant Bradesco (BBDC4, BBDC3), has officially launched the Programa de Residência em Inteligência Artificial (PRIA). Developed in partnership with Advanced Knowledge for Immersive Technologies (AKCIT) and the Center of Excellence in Artificial Intelligence at the Federal University of Goiás (CEIA/UFG), the initiative represents a strategic move to identify and nurture high-potential, early-stage tech investments in Latin America's largest economy.
The four-month acceleration program will select up to 30 early-stage startups, regardless of whether they are currently part of the Inovabra ecosystem. The curriculum is structured around practical business applications of artificial intelligence, including customer retention, distribution strategies, and cloud computing. Selected founders will receive technical support from major global technology players, including NVIDIA and Google—the latter of which is offering R$ 25,000 in Google Cloud credits to active participants.
For global investors tracking Latin American fintech and enterprise software, corporate-backed programs like PRIA serve as primary pipelines for future M&A targets and venture capital deals. The program's launch comes amid a broader regional focus on digital assets and technology, with local markets trading today with Bitcoin at BTC/BRL 326,780 and Ethereum at ETH/BRL 9,540.41. Applications for the PRIA residency remain open until August 2, with the final cohort selection scheduled to be announced on August 18.