Nubank Unifies LatAm Leadership Under Livia Chanes
Nubank appoints Brazil CEO Livia Chanes to lead Latin American operations following regulatory approval for its full banking license in Mexico.
SÃO PAULO — Nu Holdings Ltd. (NYSE: NU) has appointed Livia Chanes to the newly created role of CEO for Latin America. Chanes, who has served as CEO of Nubank Brazil since early 2024, will retain her domestic responsibilities while taking direct oversight of the fintech's expanding operations in Mexico and Colombia. The country managers for Mexico and Colombia will now report directly to Chanes under the streamlined regional structure.
The leadership consolidation comes just five days after Nu Mexico received official authorization from the National Banking and Securities Commission (CNBV) to operate as a fully licensed commercial bank. Transitioning from its previous non-bank financial entity (SOFIPO) status allows Nubank to offer a broader suite of financial products, deepen deposit relationships, and compete directly with Mexico's traditional banking sector.
This unified leadership structure is designed to accelerate Nubank’s regional expansion as the company prepares to deploy a massive $4.2 billion investment in Mexico through 2030. The Mexican unit reached financial breakeven in Q1 2026 and currently holds over $5.9 billion in deposits, serving more than 15 million customers.
As Nubank scales its digital banking model across Latin America, regional financial and digital asset markets continue to adjust. In early trading, BTC/BRL is priced at 325,388, while ETH/BRL is trading at 9,576.04. The executive reshuffle positions Nubank to replicate its highly profitable Brazilian playbook—where it serves 115 million customers—across its newer, high-growth territories.